Hi, I'm Dana
I’m an advertiser, designer &
an all around creative person!
I’m an advertiser, designer &
an all around creative person!
Being rather Type A with an eye for detail, has always been something that I thought would hinder me in my design. I'm beginning to think its actually done the opposite! As a Branding & Multimedia Manager I have found it to be an asset. In addition to the satisfaction that comes from creating, its always a plus to help a company create a unique brand presence for their audience.
My favorite thing about being in the creative field is the limitless possibilities that exist, I love how one day I can be working on a simple flyer & then the next create a multi-faceted program, with manuals, advertisements & photography.
This is a gatefold brochure for a tanning salon called Bronzed Bottoms. This brochure is designed...
This is a poster design to advertise Carrie Creation's salon services and prices...
The RepliCakes logo was a very fun project to work on. By adding blue to the background...
This is a 4 page spread for a fictitious magazine. To create movement through the spread I combined...
This poster was created with a combination of raster and vector images. The bottle, background...
This is a 4 page spread about plastic surgery. This project was enjoyable because of what the subject matter...
This is a holiday themed newsletter design. These are sent to HealthSouth administrators...
I originally created this logo for a friend's company and then created the upholstered graphics for the...
BetsysUpholstery.com was designed to show potential clients the skills and services that...
My first attempt at package design was for a fictitious hair product line, exclusively for people with red...
This is actually a redesign of my corporate identity for DNM. I kept the colors and my logo...
Here are 2 banners I created to appeal to both the Pediatric and Adult market that can be used at...
This 3 Ad series is designed to be a part of the Integrated Marketing Campaign for my senior project...
A larger tradeshow banner I created to give a more general appeal while highlighting the benefits of...
The goal was to veture away from typical laser hair removal brainding by creating a unique and...
This is a cover and table of contents layout for a fictitious magazine. It was really fun mixing up the...
This banner was created using 4 therapist characters of my own design. They are all shown using...
This project started out as an appointment card with a simple logo design for a salon...
Interactive Metronome (IM) caters to therapy professionals and often provides marketing materials for...
This gatefold brochure is designed to mirror IM-Home's package design while highlighting the product itself...
This is another design piece created for my senior project. It includes communication, competitive, and...
This package redesign was needed to highlight the versatility of the product...
This newsletter is themed with Interactive Metronome's new branding, IM Universe...
This is a television commercial storyboard for Jo-Ann Fabrics. The story is about a mom who is...
In order to become an Interactive Metronome Provider a therapy professional must complete...
At the completion of the conference providers received a certificate. The certificate fit the southwestern...
Here is a screenshot of a few pages from the Integrated Marketing Campaign (IMC) that became...
This is a script for the radio commercial as part of the Jo-Ann Fabrics IMC. The story chronicles...
In order to generate more registrations for the conference I created an infographic that could...
This poster for the Fall Risk Reduction program is designed to be hung in a therapist’s office...
I created a banner ad for Jo-Ann Fabrics; this pulls in the elements from the other components of...
This is a desktop wallpaper that the providers of IM-Home can download and use on their computers...
Interactive Metronome uses various email campaigns to reach out to its providers, including an IM eNews...
In 2012 Interactive Metronome held a professional conference in San Antonio, TX for providers of IM...
Here are a series of direct mail pieces that are sent quarterly to advertise the upcoming...
This is a fictional press release announcing the special guest, Debbie Mumm, who will be visiting...
Occasionally webinars needs to be distributed on a disc, and therefore a CD label was created...
Each attendee was given a name badge for the Conference, it was a simple graphic so that it can...
As the provider successfully completes the Fall Risk Reduction Program, they become Fall Risk...
IM wanted to offer a promotion to those who attended the conference, therefore I created a voucher...
Interactive Metronome offers its providers marketing collateral and support, through what is known...
A big part of Interactive Metronome’s product offerings are their education courses...
Many emails were created at various stages to advertise the IM Conference. They ranged from...
This postcard was designed to push IM providers to register for the conference. Seeing how the...
The IM Fall Risk Reduction Program is a program IM created to provide providers a way to use...
These are avatars I created to speak to therapy professionals. Each avatar has his or her own story...
The program is comprised of six webinars and as the provider makes their way through the course...
Interactive Metronome created a 3-part coaching program to extend support to recently certified...
I created a PowerPoint template that the speakers could use when presenting their information...
This flyer was created to illustrate the various programs that Interactive Metronome has to offer...
At the heart of the Fall Risk Reduction Program is the webinar series; therefore I created...
I created a mascot for the IM-Home product, IM Buddy. He has been used to show the versatility...
"Nature has been for me, for as long as I remember, a source of solace,
inspiration, adventure, and delight; a home, a teacher, a companion."
-Lorraine Anderson
In this day and age having an active web presence is essential to the livelihood of any company. Creating a website is simply the fastest way to get your brand known. This is where I come in, I can create fully responsive websites that allow for functionality and ease of use.
One of my strongest skills is cultivating a uniform presentation for a company's printed materials. This is essential for the recognition of any brand, whether its new to the marketplace or if it’s been around for decades.
This is where it all comes together. Yes it is important to create brand awareness, but what about finding the right target market, learning about your strengths and weaknesses and identifying competitors? I can create an integrative campaign that will attract customers and yield results.
Creating a unique identity is vital to the life of a company. It’s how customers distinguish your brand from a competitor. Brand identity is the first step to creating trust with your consumer base.
Crafting an effective layout is where branding and copywriting merge. Layout can refer to that of an advertisement or the construction of a website. Nonetheless my layouts will generate interest in not only your brand and products but your company.
They say a picture is worth a thousand words, and whoever "they" are, is certainly right. I'll add lively copy to your graphics, which is necessary when creating direct mail pieces, advertisements, web page content and your company’s tagline.
"Architecture in general is frozen music."
-F.W.J. Schelling
After earning my cosmetology license, I decided to obtain my Bachelor’s degree in Advertising from the Art Institute of Fort Lauderdale, which I earned in March 2010. I then decided to go after a degree in Web Design. Eventually I want to get a Masters in Consumer Psychology and then maybe a PhD too, I might end up as a lifelong student, which is OK with me!
I have worked as a freelance designer but mostly for print and occasional web elements. I am currently working at Interactive Metronome as the Branding & Multimedia Manager. I deal with a lot of web-oriented projects such as designing emails for newsletters with Pardot. I even make updates to our company's websites using the CMS, Joomla.
Lately I have been monitoring our social media channels. I also create print ads and flyers for our trade shows.
In addition, I have a few web projects I'm currently working on that I am really excited about, iHeartShoes.com and Betsy’s Upholstery.com.
If someone asked me my passion, it would have to be all things creative: art, design, creating one of a kind pieces, anything that pops into my head really. Creativity is truly limitless, and I think I have found some really exciting ways to showcase my skills while helping clients and employers appeal to their customers.
"I often think that the night is more alive and
more richly colored than the day."
-Vincent Van Gogh
Dana@dnmade.comCopyright © 2015. Designs by Dana McBride of DNM Advertising & Design.
